Example Account 01
Synthetic profile A
Budget
$18,000
Spend
$13,040
Projection
+$1,224 · 106.8%
Built for PPC agencies
See every budget before it becomes a fire drill.
Budget Pacing turns account spend, monthly limits, and end-of-month projections into one exception-first view—so agency teams know where to act and what to tell clients.
Exception-first monitoring
Separate channel scopes
Protected budget changes
Portfolio pacing overview
Illustrative month · Google Ads
Monthly budget
$69,000
Spend to date
$43,530
Projected spend
$69,248
Needs attention
2 of 4
Account budget pacing
Exceptions appear first
Projected variance · budget use
| Account | Budget | Spend | Projection | Status |
|---|---|---|---|---|
| Example Account 01Synthetic profile A | $18,000 | $13,040 | +$1,224106.8% | Over pace |
| Example Account 02Synthetic profile B | $22,500 | $14,360 | +$428101.9% | Watch |
| Example Account 03Synthetic profile C | $16,000 | $9,150 | −$41697.4% | On track |
| Example Account 04Synthetic profile D | $12,500 | $6,980 | −$98892.1% | Room available |
Over pace
Example Account 02
Synthetic profile B
Budget
$22,500
Spend
$14,360
Projection
+$428 · 101.9%
Example Account 03
Synthetic profile C
Budget
$16,000
Spend
$9,150
Projection
−$416 · 97.4%
Example Account 04
Synthetic profile D
Budget
$12,500
Spend
$6,980
Projection
−$988 · 92.1%
Every account label and figure in this preview is synthetic and exists only to demonstrate the product. No advertising account is connected to this public page.
Why it exists
A clearer operating layer between ad platforms and client conversations.
The product focuses on one recurring agency question: are managed accounts likely to finish the month where they should? It keeps the answer visible without asking teams to reconcile exports by hand.
Catch exceptions first
Sort attention toward accounts projected to miss their ceiling, while exact spend and variance stay one glance away.
Keep channel math honest
Separate Google Ads and Local Services scopes, then combine them without hiding missing budgets or double-counting spend.
Keep budgets maintainable
Update monthly limits through a protected review flow with confirmation, revision checks, and a clear change history.
A focused reporting workflow
From provider reads to a decision-ready view.
Advertising platforms remain the source of truth. Budget Pacing owns the normalization, safeguards, and presentation that make those reads useful to an agency team.
- 01
Map approved accounts
Connect only the provider scopes the agency actually manages.
- 02
Normalize spend
Translate provider-specific reads into one consistent pacing model.
- 03
Compare to budget
Show current delivery, projected use, and the exceptions that need review.
- 04
Share the right view
Give operators and client conversations the same trustworthy numbers.
Controlled refreshes
Provider-aware pacing and resumable reads
Protected changes
Review and history around monthly budgets
Useful by default
Stable monitoring without dashboard clutter
Built with boundaries
Public showcase without client data.
This homepage demonstrates the product with generic synthetic labels and figures. Live provider credentials, mappings, budgets, and snapshots stay outside the public showcase.
The public preview never requests a provider or live portfolio snapshot.
Client identities and account references are not used in portfolio marketing.
Client access remains separate from the public product showcase.
Before supporting multiple agencies, tenant isolation and route authorization will be designed as a dedicated security phase—not layered on casually.
Working product · sanitized showcase
Built as a real agency pilot, not a dashboard concept.
Budget Pacing was designed and shipped as an end-to-end reporting workflow, including provider integration, pacing logic, protected budget controls, and production recovery paths.